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Success in Business is NOT an Accident — The Ultimate Sales Machine by Chet Holmes
About
Chet Holmes’ handbook on becoming an Ultimate Sales Machine is a primer on the most important aspects of running a business. After 15 years of coaching Fortune 500 companies, and helping failing businesses turn around, Holmes has collected and condensed 12 powerful tips and techniques to help you do the same thing.
Even if you are NOT running an business, or planning to do so anytime soon, the principles in this book will help you, too. As long as you are interested in sales strategies, solopreneuring, entrepreneurship, or anything of the like, you’ll learn something from this book.
Preface
Thee average cost of getting in front of a client has tripled over the last 15 years. It’s harder and harder to reach consumers.
When Holmes teaches the principles of this book, he says
“You’re going to understand and agree with all the principles, you’re going to KNOW that I am right…and then you will still NOT DO THEM…this is the reverse psychology portion of my lecture where I’m goading you into applying a powerful force for creating success…And that force, my friends, is ‘pigheaded discipline and determination.’”
Mastery is not about being special or more gifted than anyone else. Mastery is a direct result of pigheaded discipline and determination.
Holmes learned persistence when he studied karate. He set up a ball hanging from his ceiling and taught himself to block it from multiple angles using different limbs.
I realized that becoming a master of karate was not about learning 4,000 moves but about doing just a handful of moves 4,000 times…It’ ithe same with business; there are basics that you can do over and over again until every aspect runs like a machine.
Look at your life. Where have you achieved a lot? You know you worked at it. Any…
